The 2024 edition of our successful “Sustainability We All Count” communication campaign was themed “Make Way For Nature”, focusing on biodiversity across our properties. This initiative underscored our commitment to environmental stewardship and aimed to raise awareness about the importance of preserving diverse ecosystems. The campaign used the newly-completed Taikoo Square at Taikoo Place in Quarry Bay as a “living classroom”, engaging the community and fostering a deeper understanding of the critical role biodiversity plays in maintaining ecological balance and supporting sustainable development. The campaign was brought to life through various promotional and engagement activities and educational programmes.

In 2025, we continued the “Make Way For Nature” theme, evolving it to specifically highlight the significant role that nature plays in restoring people’s wellbeing.

At Pacific Place and Taikoo Place, we introduced immersive art installations crafted from recyclable paper and reclaimed wood, creating tranquil “islands” within these busy malls. These spaces showcased local species such as the Red-whiskered bulbul, Black-collared starling, and Red-base Jezebel butterfly, complemented by soothing nature sounds like birdsong, rustling leaves and flowing water. Meditation corners offered audio-guided sessions, encouraging visitors to pause and reconnect with nature.

The public campaign included nature-themed murals and posters, refreshed content on our Biodiversity Digital Hub and creative initiatives like “Music from the Plants” – an installation that blended art and sustainability to inspire fresh perspectives on living systems and their impact on wellbeing.

Internally, a key highlight was the “Nature Inspired Offline Club”, launched in collaboration with People+, our staff wellbeing programme. This series of lunch-hour and after-work gatherings encouraged colleagues to unplug and focus on human connection through nature-inspired activities such as floral banquet workshops using upcycled materials from installations and tie-dyeing using natural plant ingredients.

Complementary elements included office murals, banners, and stickers to reinforce the campaign’s messages across our offices. Together, these initiatives strengthened our colleagues’ awareness of biodiversity and inspired creativity through everyday sustainable practices.