Incorporating Green Considerations into Events
Events are an important part of Swire Properties’ placemaking and community-building work. Since launching our Green Guidelines for Event Management and Production of Collaterals in 2018, our Marketing and Promotions, Event Management and Administration teams have worked diligently to incorporate the guidelines into their event planning, production and execution efforts.
Enhancing our Green Event Guide
Enhancing our Green Event Guide
Harnessing our profound event planning and implementation experience, this year, we revamped our Green Event Guide. The goal was to help the teams organising events better communicate key recommendations to their event partners and track the guide’s implementation. The revamp has highlighted around 20 high-risk practices, recommended actions and best practices. The guide now offers focused sustainable recommendations covering event setup and decoration, marketing and souvenir production, catering services, energy reduction and sustainable procurement.
Our event-organising teams are encouraged to incorporate the Guide into their service contracts with event agencies, and discuss feasible sustainable practices that can be adopted in events. For major marketing campaigns, a waste audit is required to track the source of materials and downstream waste management.
The updated Green Event Guide is also available to external parties that organise events at our venue spaces, such as Artistree and our shopping mall atriums. We encourage them to adopt these recommendations wherever practicable.
White Christmas Street Fair
White Christmas Street Fair
In keeping with tradition, sustainability remained a central element of the White Christmas Street Fair. The SPPA worked closely with designers, suppliers and tenants to advance towards the goal of making the Street Fair a zero-waste event. Measures this year included using reusable cutlery, onsite tableware rental and recyclable production materials including honeycomb board and quartz sand 3D printing technology. The fair also installed eight electricity meters to track energy use.
The fair’s neon signs were upcycled into art pieces, with some collected by Swire Archives, as they are of both corporate and cultural significance. Through careful design and event installation planning, the fair diverted 96% of waste from landfill.
We conducted a comprehensive carbon audit and circularity assessment for the event for the fifth consecutive year, implemented by a green event solutions consultancy founded by SPPA alumni. These assessments help us evaluate performance and identify opportunities to save resources at future events.
Impact Highlights:
- 96% of event set-up materials and consumer waste was diverted from landfills.
- Prevented the disposal of over 13,300 single-use cups and containers.
Continuing Support for Redress and Métier Minus
Continuing Support for Redress and Métier Minus
This year, Swire Properties continued its commitment to leveraging our spaces to raise awareness on circularity in the fashion industry.
Once again, we partnered with Redress, a Hong Kong-based NGO dedicated to circular fashion. In May 2025, collection points were set up at office lobbies and malls across Swire Properties’ Hong Kong portfolio to collect pre-loved garments of any style and brand from the public. The campaign collected over 3.9 tonnes of clothes. Additionally, the permanent Redress recycling box at Pacific Place Mall collected over 3.4 tonnes of textiles throughout the year.
Meanwhile, the Redress Sort-a-thon, held at Taikoo Place, mobilised 80 Community Ambassadors and involved 11 corporate tenants in the three-day sorting initiative. We also organised the “Sustainable Style: Driving Fashion’s Circular Fashion” panel discussion in June, as part of Get Redressed Month. The panel highlighted how innovative business models and consumer habits can make the industry more circular, with 45 tenant and fashion industry representatives joining the conversation.
Building on the success of events held in 2024, we also supported two Métier Minus “post-loved” luxury fashion charity pop-up events this year – one at Two Taikoo Place in May and another at Starstreet Precinct over five weeks in September and October. These pop-ups showcased a collection of luxury fashion pieces, including vintage treasures and collector’s pieces by iconic fashion houses. More than 360 pieces were sold, raising HKD582,000 to fund programmes that support youth mental health, confidence building and sustainability education, and job training workshops for local youth and women.
Considering Sustainability at Shopping Mall Events
Considering Sustainability at Shopping Mall Events
Throughout 2025, our marketing and promotions teams incorporated various sustainability elements into the design, setup and teardown of mall events. Highlights included:
- Pacific Place planned its Chinese New Year and Christmas decorations and installations to ensure that the majority of materials could be reused, donated or dismantled for recycling afterwards. The mall donated lanterns and silk flowers used for Chinese New Year decorations to a school and an organisation to support creative learning, while the four-metre-tall centrepiece The Rose Reverie sculpture, from the “Where Bricks Bloom” LEGO® campaign, was disassembled, shredded and upcycled into 1,400 Father’s Day gifts for shoppers.
- Cityplaza partnered with a photography company on the “Happy Snap” campaign, encouraging shoppers to drop off camera film rolls in designated recycling boxes. Later in the year, the mall’s “Sweetmas” Christmas campaign also engaged with a local recycling company to collect candy wrappers, often hard to recycle, and convert them into tape and plastic bags.
- Citygate Outlets turned its fun-filled ball pit experience in the summer into a meaningful community and sustainability initiative through the “Bubbly Ball Pit Donation Programme”, where the ball pit’s 70,000 colourful balls were cleaned, repackaged and donated post-event to over 500 underprivileged families through local welfare centres and NGOs in Tung Chung.
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